Case study · Event & booth coverage
Two days on the show floor in Las Vegas for an HR and payroll SaaS (software-as-a-service) brand: a recap film, next-morning social cuts and 40 graded stills, from one crew and one shot list.
REC · A-CAM
DAY 1 · 09:58:12:04
Main stage, opening keynoteMock still · stand-in
ClientKekaHR & payroll SaaS
EventUNLEASH America 2026Booth #772
CityLas Vegas, NVLas Vegas
DatesApril 2026
CrewDP + AC + Audio
Formats16:9 · 9:16 · 1:1+ 40 graded stills
The film
Recap film16:9 · 4K1:32Delivered day +5
KEKA × UNLEASH · RECAP
00:00:00:00 / 00:01:32:00
Watch the film · sound on
Mock reel · final film pending (Vimeo, unlisted)
Play the Keka × UNLEASH recap film with sound00:00Doors open
00:18Keynote energy
00:41Demos at booth #772
01:05Customer voices
01:24Day two
On-set stills · 5 of 40
1 / 5
Frames from the floor
Shot between takes on the same two days, graded to match the film, so the LinkedIn posts, the blog recap and the sales deck all look like one campaign.
Frame 1Day 1 · 09:58
Doors open, Hall C
Walk-in B-roll on the gimbal as the first visitors reach the floor. Used as the opening shot of the recap.
Delivered40 stills
FormatsJPG · 3:2 + 4:5
How the show ran
01 / The brief
Keka was growing in the US and taking a booth at UNLEASH America. Marketing needed posts during the show, customer voices sales could send after it, and one recap film to anchor the follow-up campaign.
Brief call · T−143 goals
01Booth content posted the same day
02Customer proof for the US sales team
03A 90-second recap for follow-up emails
02 / The plan
Keka’s field marketing manager signed off the shot list, an interview schedule built around booth traffic peaks, and a filming map checked against the show’s floor rules.
Three customer interviews booked at quiet hoursRelease forms out before anyone flewOne call sheet, one point of contact
Shot list · Keka × UNLEASH
v3 · 38 shots · signed T−7
#ShotCameraTimeDone
01Doors open, hall walk-in, wideB · gimbal09:55Done
04Opening keynote, crowd reactionA · 70–20010:30Done
11Demo station close-ups, product on screenB · 3511:40Done
17Customer interviews × 3, lit, two-cameraA + B13:00Done
26Team portraits at the booth, stillsPhoto15:30To do
32Happy hour energy, handheldB · gimbal17:15To do
6 must-gets marked · release forms sent T−7
Day 1 · 31 / 38 done
03 / On the floor
A-cam held the stage and the interviews, B-cam and the gimbal worked the booth, and audio ran lavs plus a board feed for the keynote. Day-one selects were uploading before the expo hall closed.
B-CAM
Booth #772 · Day 1 · 16:40
Run of show · Las Vegas
Call 07:00 · wrap 19:00
Day 1Day 1
07:00Call + load-inBooth #772 · kit check
09:55Doors open B-rollB · gimbal
10:30Opening keynoteA · board audio
13:00Customer interviews × 3A + B · lit corner
15:30Team portraitsPhoto
22:40Day-1 selects uploadedFrame.io link to Keka
Day 2Day 2
07:30First cut-downs in Slack3 × 9:16 · before doors
09:00Booth demosB · 35 mm close-ups
11:00Customer panelA + B · stage
14:00Pick-ups from shot list7 shots left
17:15Happy hour + wrapHandheld
19:00Media backed up × 2Shuttle + cloud
04 / What Keka got
Cut-downs in Keka’s Slack the next morning, selects in 48 hours, the recap and customer soundbites five days later. Every format was cut from the same footage, so nothing had to be reshot for LinkedIn.
Recap filmMP416:91:32
×1
Social cut-downsMP49:160:15–0:30
×4
Square cut-downsMP41:10:20
×2
Customer soundbitesMP416:9 + 9:160:30
×3
Panel highlightMP416:91:00
×1
Day-one teaserMP49:160:12
×1
Graded stillsJPG3:2 + 4:540 photos
×1
B-roll libraryProRes16:960+ clips
×1
Total14 deliverables · 2 revision rounds includedRaw archive link
The job sheet
You sign it a week out. The crew works from it on the day. Nothing about the shoot lives only in someone’s head or a long email thread.
Who, where, when and call timesCrew and the full kit listDeliverables, turnaround, revision rounds
Get one for your showDELIVEREDMAY 11 · 2026
Visuals by Joshna
Job sheet
Event & booth coverage · Keka × UNLEASH America 2026
No.VBJ-26-014Revision3 · finalIssuedT−7 · Apr 28StatusSigned
A · The job
ClientKekaHR & payroll SaaS
Contact roleField marketing managerKeka US · one point of contact
EventUNLEASH America 2026HR + work-tech conference
VenueLas VegasExpo hall · venue TBC
Booth#77220 × 20 ft island
DatesApril 20262 show days
Call times07:00 · 07:30Day 1 · Day 2 · wrap 19:00
CrewDP · AC · AudioJoshna M. (DP + producer)
B · Kit
CamerasSony FX2 · A-camSony FX3 · B-camDJI RS 3 Pro gimbal
Lenses24–70 GM II70–200 GM II35 mm f/1.4 GM
Audio2 × wireless lavShotgun on boomBoard feed, keynote
Lights2 × LED panel1 × RGB tubeBounce + diffusion
C · Delivery
Shot list38 shots6 must-gets · 3 interviews
Deliverables14 filesRecap · 10 cuts · 40 stills · B-roll
TurnaroundCut-downs next a.m.Selects 48 hFinals day +5
Revision rounds2 included3rd round quoted
Joshna M.Prepared · DP & producer
[Name]Approved · Keka field marketing
Page 1 of 1
visualsbyjoshna.com
Results
14deliverables from one two-day shoot
2.1×booth video views vs. Keka’s previous show
48hfrom wrap to graded selects
07:30first cut-downs in Slack, before doors on day two
Kekaclient
“
We had cut-downs in our Slack before the expo hall opened on day two. Joshna ran the shoot like a producer and filmed it like a feature.
[Name]Field Marketing Manager, Keka
Next case study · 02
Booth coverage and conversations with HR leaders.
